We help companies align their corporate responsibility initiatives with their core business objectives by viewing these as strategically tied to clients’ “triple bottom line” of economic, social, and environmental sustainability.

As a global and integrated firm, Burson-Marsteller is ideally positioned to help companies tackle challenges and identify opportunities to be more active on corporate responsibility issues. 

Our clients range from companies developing their first approach to these issues to those working to strengthen already-sophisticated programs and policies.  We tailor our approach to clients’ particular needs – whether these are primarily defensive (acting in response to an attack or other external criticism), proactive (aimed at achieving opportunities as well as addressing perceived vulnerabilities) or tied to Strategic Brand Alignment (using corporate responsibility programs and policies to help transform and promote a brand)

Key Focuses

• Advanced Stakeholder Outreach and Engagement (ie NGOs and think tanks)

  Engaging credible third parties is an important part of a successful issues campaign. B-M's CR offering is adept at determining the appropriate organizations to build relationship with to further a cause.

• Business and Human Rights

  In some industries, demonstrating a strong commitment to human rights has become a license to operate. B-M's CR offering can help companies demonstrate their strong commitment to human rights.

• Codes of Conduct/Guidelines

  B-M's CR Practice has helped clients draft codes of conduct for many different contexts and circumstance. This often means reaching out to disparate stakeholders for input and feedback.

• Environmental Stewardship, working with our BM Green practice

  B-M's Green Offering helps companies communicate their short-term initiatives and longer-term strategies for reducing their carbon footprint.

• Strategic Philanthropy

  B-M's ICG Practice has helped clients craft fundraising and capital campaigns that are focused on driving real results for clients and their cause.

• Supply Chain Management

  For many companies documenting its commitment to ethical behavior begins with a transparent assessment of its supply chain. B-M's CR Practice can help reach stakeholders with key messages around managing a supply chain in an ever more complex global economy.

Products

• Existing Program Review
• "CR Success" Primer
• Stakeholder Mapping
• Stakeholder Engagement
• Communications Tools
  • Workshops, roundtables, surveys, partnerships, sponsorships/advertising, digital outreach specialists
• CR Plan Development
• Competitor Benchmarking